John Chrupcala, Director of Business Development
It was a cloudy day of mid-September in the year 2014. The French driver Nicolas Prost took the pole in the Beijing ePrix, inaugurating the first season of Formula E. The action-packed street circuit featured the best electric vehicle (EV) capabilities of the world’s largest automotive manufacturers. This epic competition between electric race cars was emblematic of the shifting automotive landscape. Fast forward to 2020; with the mass availability of EV, customer expectations are now changing rapidly. End-users today prefer to charge EV’s in a shorter time, requiring electrical systems to deal with higher power levels. At this stage in development of the technology, a poor product launch could adversely affect EV manufacturers’ brand perception and the market position. To help these commercial EV manufacturers meet their end-users’ demands, a Taiwanese company, SINBON, offers an extensive range of integrated design and production services for electronic components.
“Users today want their EVs to have higher range and shorter charging times,” says John Chrupcala, director of business development at SINBON. To achieve this, the EVs should be equipped with powerful electrical systems designed to manage high capacity power units.
And, SINBON has carved a niche for itself in the design and production of EV charging equipment with its state-of-the-art technical research and development capabilities. Today, SINBON is a leader in the designing and production of electronic components for EVs, including sensors, antenna, and battery charging systems. With the high-quality design, process, and supply capabilities of SINBON, manufacturers can ensure that their products live up to the expectations of the consumers.
The customized services provided by SINBON have been recognized globally as the best of its kind. The company engages in joint research and development operations with its clients, exchanging professional opinions with customers from the initial development stages. As a company that is committed to the rise of the EV industry, SINBON strives to work in partnership with clients and equip them with state-of-the-art solutions, be it AC charging cables that comply with multinational standards, patented DC charging cable design, or charging station services.
The company, moreover, has established itself as one of the most trusted partners for cable assemblies and connectivity solutions. With its value engineering concepts, SINBON is significantly reducing unwanted costs and enhancing the overall quality of the projects. The dedicated project management team at SINBON works closely with the clients through all stages of their product development to understand their strategic objectives and provide solutions tailored to their needs. SINBON utilizes design for manufacturing (DFM) to identify and resolve potential problems during the design stage and ensure consistent production.
Notably, its attention to detail, along with the use of engineering simulation tools and vertical integrations are the differentiating factors that set apart SINBON from its competitors. These features enable the company to work as an extension of their client’s product development teams and formulate the best solutions according to their requirements. SINBON stays true to its specialization in the EV sector, concentrating its time, energy, and passion on optimizing the reliability, quality, and cost of ownership of its electric components.
"Users today want their EVs to have higher range and shorter charging times"
Having proven that speed and experience are at the core of its processes, the next step for SINBON is to further upgrade its existing portfolio and empower clients to catch up with fast-evolving market trends. On the path of augmenting its offerings, SINBON is collaborating with leading global companies across the EV automotive and other market segments, including the aerospace, industrial control, medical devices, renewable energy and consumer electronics industries. In the next few years, SINBON is all set to become a leading provider of critical components for manufacturers in the EV space.